The Polish Ministry of Economy, summing up its activities of promoting Polish economy abroad, acknowledged the programme of promoting Polish cosmetics industry, implemented by SPC House of Media, as a “No. 1 success story”.
The Ministry of Economy summed up their pro-export activities conducted in years 2012 – 2015. Their budget was approx. 85 million euro. The programme to promote Polish cosmetics industry, run by SPC House of Media, was described as the “No. 1 success story”. It was the most popular programme – over 80 companies took part in it. The Ministry wrote:
The programme, which has proved undoubtedly to be a success, was the programme to promote Polish cosmetics industry abroad. With consistency and consolidation of the industry, and a very efficient and effective work of the coordinator of the programme, it was possible to acquire a measurable effect in promoting the Brand of Polish Economy, as well as the reputation and potential of the Polish cosmetics industry.